What is required for an Illinois real estate company to engage in promotional offerings?

In Illinois, for a real estate company to engage in promotional offerings, including advertising and marketing strategies, it is essential to include disclosures in those advertisements. This requirement ensures that consumers are provided with clear and accurate information, helping them to make informed decisions. Disclosures serve to maintain transparency, comply with state regulations, and uphold ethical standards within the real estate industry.

Including disclosures helps clarify any terms and conditions related to the promotional offerings, thereby protecting both the company and the consumers from potential misunderstandings or deceptive practices. Transparency in advertising promotes trust and integrity, which are vital components of professional conduct in real estate transactions.