Under Illinois law, what must the name of a branch office clearly show?

In Illinois, the name of a branch office must clearly indicate its affiliation with the main office. This requirement is in place to ensure that clients and the public can easily identify the branch as part of a larger company or brokerage. By reflecting this affiliation in the name, it fosters a sense of trust and credibility, as clients can rely on the reputation of the main office when engaging with a branch.

Affiliation is important from a regulatory perspective as well, as it helps in ensuring compliance with laws governing real estate practices. This clear identification helps to avoid confusion about the entity providing the services and maintains a consistent brand image across different locations.

Other options might suggest different focuses, such as operating independently, managing specific property types, or highlighting managerial staff, but none of these align with the primary need for a branch office name to reflect its connection to the main office.